My past projects of SaaS apps

Collection of few of my case studies

Leading a design team that helped India's biggest housing finance company 3X their productivity

I played mixed role of Project Lead and Lead Designer where I was the bridge between the client (HDFC) and my design team. Drove the overall UX vision where I established the foundation of UX and led the team of 3 designers

Leading User Research and UX Strategy for India's second largest bank

Case studies exploring my journey as a solo UX researcher and Lead Designer in the team of 6 designers, responsible for a fresh design of India's second largest bank's mobile banking app

Building Kuwait's First Digital Wallet and Payments App from Zero

Before a single screen was designed, I moved to Kuwait. Relocating gave me direct access to user mental models, on-ground behaviours, and adoption barriers no remote research could uncover. As a Head of Product, I owned the 0 to 1 build of the country's first eWallet — research, branding, product strategy, design systems, team building across Kuwait and India, and CBK compliance. Not just designing an app, but making the case for why digital payments belonged in Kuwait at all.